Ressource Details
Upperkut : social media marketing, viral marketing and word of mouth
URL:
http://upperkut.com/communication-emergente/
Description:
We work to reach consumers through more original media, which are less overloaded and costly than the traditional media : social networking applications, blogs, forums, viral marketing and word of mouth, which is the most powerful tool of all. Other approaches include billposting, street art or event-based marketing. We also develop traditional (TV, radio, etc.) advertising campaigns, but spice them up with a dash of viral marketing.
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